Empowering Insights from Pamela Naidu: A Recap of Women in Property Webinar

Knowledge is the cornerstone of confident decision-making. In an exclusive 'Women in Property' webinar hosted by Rainmaker Marketing, Devmco Realty's Director of Sales and Marketing, Pamela Naidu, shared her wealth of experience within the property sector.

The webinar brought together a panel of distinguished experts, each contributing their unique perspectives to enrich our understanding of the evolving property landscape and how women are leading the property discussion.

Guiding this enlightening conversation was the esteemed facilitator, Stefan Botha, Director of Rainmaker Marketing. Joining him were remarkable women who are trailblazers in their respective domains:

• Pamela Naidu, Director of Sales and Marketing at Devmco Realty;
• Kim Pfaff Karg, Chief Investment Officer of Spear REIT;
• Sumenthree Moodley, Investor Relations Executive at Liberty Two Degrees;
• Kgaogelo Mamobolo, Director of Emerging African Property Holdings
• Marianka Victor, CEO and Founder of Ancora Retail.

Together, this panel cast a spotlight on the dynamics that shape the property market's tapestry from residential property ownership to retail and commercial transactions. The key takeouts from the panel were namely, collaborate, network and start!

Rising trend of women in property ownership

In the dynamic landscape of property ownership, the role of women has evolved significantly, ushering in an era of empowered decision makers and bold investments. During the webinar, Pamela Naidu, Director of Sales and Marketing at Devmco Realty, shared her invaluable insights on the changing trends in women's property ownership behaviour, their journey in the industry, and the impact of interest rate fluctuations.

Evolving buying behaviour

Be empowered and decisive. At Devmco Realty, Pamela Naidu leads a majority 90% women-led team who have achieved over R7 billion in sales in just the last few years. During the webinar, Pamela shed light on the remarkable transformation in the buying behaviour of women in property ownership.

She states that the landscape has shifted towards empowered women who are confidently entering the property market. In her experience, Pamela has witnessed a surge in young entrepreneurs and professionals who are keen on starting their property portfolios at an early stage. Single women, too, are actively engaging in property investment, reflecting their autonomy and financial independence. Interestingly, Pamela highlighted that the trend of women making property decisions jointly with men has changed significantly. Women are now becoming more bold and decisive in their choices, carving their paths in the property landscape.

Investment advice for women

Always have a strategy and do your research. Addressing women embarking on their property investment journey, Pamela offered valuable advice on making informed decisions. She stressed the significance of research and strategy in the investment process. Pamela emphasised several crucial factors:

Security and quality of life: The current market favours freestanding homes and estates with comprehensive facilities. Lifestyle elements such as clubhouses, parks, shopping centres, and gyms are increasingly sought after. These amenities have gained even more prominence post-lockdown.

Capital appreciation: Pamela highlighted the importance of selecting properties that are likely to appreciate in value over time. Extensive research on property values in specific locations, along with an understanding of the developer's credibility, contributes to making a well-informed investment.

Market resilience: Addressing the impact of fluctuating interest rates, Pamela recommended considering the bigger picture. While interest rates may vary, she emphasised that property investment remains a reliable strategy, especially when compared to other forms of debt.

Navigating interest rate fluctuations: Pamela's insights on navigating property investments amidst fluctuating interest rates were enlightening. There are opportunities amidst challenges. She acknowledged the recent surge in interest rate hikes, followed by a stabilising period. While predicting the exact timing of interest rate shifts is challenging, Pamela highlighted that well-researched decisions, industry guidance, and comprehensive research can aid in making sound investments.

The wisdom of leveraging good debt

The discussion also touched on the concept of leveraging good debt for property investment. The panel unanimously agreed that property investment, backed by bank loans, represents a form of good debt. This debt provides an avenue to leverage property values and engage in calculated investments, contributing to long-term financial growth.

Pamela Naidu's insights provided a comprehensive view of the evolving landscape of women's property ownership and investment. The webinar highlighted the growing influence of empowered women in the market, the importance of meticulous research in investment decisions, and strategies to navigate interest rate fluctuations. With the guidance of industry experts like Pamela and her co-panelists, women embarking on their property investment journey can be confident in their choices, equipped with the knowledge needed to make impactful decisions in the ever-changing property landscape.

Watch the full webinar: https://youtu.be/bbbKRWC5izg